Our approach: smarter market analytics outcomes

Understand how norperalix unpacks raw advertising data into meaningful results. We leverage modern analytical tools, tested metrics, and in-house expertise to map your campaign performance within the real Australian market. Every analysis is tailored for your business, providing clarity, ethical data use, and ongoing support from initial review to actionable insights. You control your analytics, not the other way around. Results may vary.

Analytics team reviewing ad performance

Meet our analytics experts

Credentialed analysts guiding every step of your ad evaluation

Olivia Wong

Olivia Wong

Lead Data Analyst

Master of Business Analytics Melbourne University

Media effectiveness analysis

TopMark Insights

Certifications:

Certified Market Analyst Google Analytics Advanced Australian Privacy Compliance

Methods:

Multi-channel attribution Time-series modelling Audience segment reporting Continuous improvement cycle Anomaly detection Custom benchmarks

Core Skills:

Data visualization Client support Market reporting Trend analysis

Drives advertising analytics and supports campaign insights daily.

Ben Taylor

Ben Taylor

Market Research Specialist

Masters in Market Research RMIT University

Advertising attribution

InsightDrive Agency

Certifications:

Advanced Market Analytics Campaign Effectiveness Specialist

Techniques:

Survey result mapping A/B testing coordination Conversion path analysis Audience insight mining Advertising recall metrics

Expertise Areas:

Survey analysis Statistical modelling Client advising Data integrity

Translates complex datasets into clear market observations.

Priya Nair

Priya Nair

Insights Coordinator

Bachelor of Data Science Sydney University

Cross-platform insights

MeasureWise Analytics

Certifications:

Real-Time Analytics Performance Tracking Fundamentals

Approaches:

Real-time dashboard setup Channel-specific tracking Pattern analysis Data gap identification Performance mapping

Strengths:

Client communication Insight delivery Custom monitoring Result verification

Ensures tailored analytics for diverse campaign objectives.

James O'Connor

James O'Connor

Compliance & Auditing Lead

Bachelor of Laws (LLB) University of Sydney

Advertising compliance review

Trusted Regulators

Certifications:

Certified Data Auditor Privacy Law Specialist

Methodologies:

Compliance auditing Documentation checks Privacy risk mitigation Australian standard alignment Regulatory reporting

Key Skills:

Risk awareness System checks Documentation Team training

Maintains strict regulatory adherence for all analytics.

Our process

Each stage adds value and clarity

Initial Insights Session

Meet to clarify your goals and review current advertising metrics.

1

Data Collection & Mapping

Gather relevant campaign data and outline target benchmarks for analysis.

2

In-Depth Analysis

Apply advanced methods to evaluate channel effectiveness and audience patterns.

3

Actionable Recommendations

Present findings and deliver practical next steps for your campaigns.

4

Analytics dashboard comparison

Understand key differences between analytics providers

Evaluate approaches to insight depth, compliance, and reporting transparency. Review the key criteria below and discover the norperalix advantage for your next campaign.

norperalix analytics

Detailed, tailored ad effectiveness data for clarity

4.8/5
On request

generic analytics

Template-based, less customisable campaign reports

3.5/5
On request

Custom Reporting Features

Bespoke dashboards to match your campaign needs

norperalix analytics 98%
generic analytics 60%

Australian Compliance Level

Strict adherence to local marketing laws

norperalix analytics 100%
generic analytics 70%

Real-Time Data Updates

Live tracking as campaigns run

norperalix analytics 95%
generic analytics 50%

Audience Segmentation

Granular user insights per platform

norperalix analytics 90%
generic analytics 65%